Glen Dawkins • Mar 24, 2021
As part of the development of the new Royal Aviation Museum of Western Canada slated to open in early 2022, focus groups were brought in to gauge some of the changes. According to RAMWC president and CEO Terry Slobodian, the response was positive except for their logo which featured a vintage bush plane.
“We would show them the new building and they’d go ‘Wow, it’s amazing!’ But then we would show them the old logo and they’d say, ‘You can’t put that logo on the new building,’ ” said Slobodian. “The vintage look just didn’t fit with where we were headed or what people wanted to associate with the new museum.”
On Monday, RAMWC unveiled its sleek new branding and web site. The new logo features a stylized Canadian maple leaf with the silhouette of an aircraft in the centre.
“(It’s) A much fresher look and we believe it is more consistent with what we believe the museum has to offer the public,” said Slobodian, noting that the logo is intended to invoke a sense of pride as Canadians and a sense of pride as Manitobans in the province’s aviation history.
Designed by Winnipeg creative agency, Relish, the museum’s new logo draws inspiration from Canadiana, aircraft innovation, flight planning, and making connections to communicate its mission and reason for being. The redesigned website is a portal for a deep-dive into what is yet to come in the museum’s next chapter.
“We’re building a world-class museum and I don’t just mean in a construction way,” he said. “I mean the whole way in which we operate and with this new facility we just didn’t feel the old logo provided the kind of promise that our brand would be presenting for people to come and see in the new museum. So we started from scratch.”
Located on the Winnipeg James Richardson International Airport campus, construction of the building is expected to be finished in June with the RAMWC taking possession in mid-August. Six aircraft will hang from the ceiling ranging from a Beaver bush plane to a Snowbirds Tutor jet. By Christmas, all of the exhibits are expected to be in place and doors to the public should open in early 2022.
Once the museum is up and running, people from all over the world will be able to access their collection through the website with virtual tours and online programming.
“The museum that we closed in October 2018 is not the museum that we’re opening,” he said. “In other words, we’re not just going to take all the planes we had in the old museum and move them into a new building.”
Established in 1974, the museum had nearly 100 historic aircraft and more than 70,000 artifacts, texts and photographs, making it one of Canada’s largest and most complete aviation heritage collections.