Chris Avery to join WestJet as Vice-President, Commercial Strategy

CALGARY, AB, May 11, 2022 /CNW/ – WestJet today announced the appointment of Chris Avery, as Vice-President, Commercial Strategy. Avery, a former WestJetter, will join WestJet’s senior leadership team effective immediately.

“Chris’ knowledge and experience will be critical as we continue to drive growth and accelerate recovery,” said John Weatherill, WestJet Executive Vice-President, Commercial. “We are thrilled to welcome Chris back to the WestJet team as travel demand ramps up and we focus on our long-term commercial strategy.”

Avery returns to WestJet following five years with Canadian North where he served as President and CEO from 2018 to 2022 and as Vice-President, Customer and Commercial from 2017 to 2018. During his time at the helm of Canadian North, Avery led the merger and integration activities between Canadian North and First Air and successfully navigated the pandemic crisis to position the airline for recovery. Prior to joining Canadian North, Avery spent 11 years with WestJet in senior leadership roles serving as Vice-President, Network Planning and Alliances, Vice-President and General Manager WestJet Vacations and Vice-President, Revenue and Planning. With more than two-decades of aviation experience across North America, Avery has also held positions with Alaska Airlines, Air Transat and Canadian Airlines International.

“I am excited to return to WestJet at such a pivotal time as the business evolves to meet the travel and vacation needs of Canadians in recovery,” said Avery. “This is dynamic and innovative team and I’m looking forward to working alongside WestJetters to ensure the airline’s future success.”

About WestJet  

In 25 years of serving Canadians, WestJet has cut airfares in half and increased the flying population in Canada to more than 50 per cent. WestJet launched in 1996 with three aircraft, 250 employees and five destinations, growing over the years to more than 180 aircraft, 14,000 employees and more than 100 destinations in 23 countries, pre-pandemic. 

Since the start of the pandemic the WestJet Group of Companies has built a layered framework of safety measures to ensure Canadians can continue to travel safely and responsibly through the airline’s Safety Above All hygiene program. During this time, WestJet has maintained its status as one of the top-10 on-time airlines in North America as named by Cirium. 

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Recent recognition includes: 

  • 2020/2019 Number-One Ranked Canadian Airline Loyalty Program in Member Engagement (Bond Brand Loyalty)
  • 2019/2018/2017 Best Airline in Canada (TripAdvisor Travellers’ Choice awards for Airlines)  
  • 2019 Winner Among Mid-Sized Airlines in North America (TripAdvisor Travellers’ Choice awards for Airlines) 
  • 2019/2018 Number-One-Ranked Airline Credit Card in Canada (Rewards Canada)