Canadian airline WestJet is strongest airline brand in the world with AAA- brand rating

Airline brands across the world are returning to growth after the widespread disruption of the COVID-19 pandemic, according to a new report from leading brand valuation consultancy, Brand Finance. The airlines industry suffered big losses in brand value during the pandemic as governments enforced travel restrictions to reduce the rapid spread of COVID-19. While many airline brands are growing again, they have not yet returned to pre-pandemic values.

Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the biggest brands to the test, and publishes around 100 reports, ranking brands across all sectors and countries. The world’s top 50 most valuable and strongest brands in the airline industry are included in the annual Brand Finance Airlines 50 2022 ranking.

Canadian airline WestJet is the strongest airline brand in the world with AAA- brand rating

In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Compliant with ISO 20671, Brand Finance’s assessment of stakeholder equity incorporates original market research data from over 100,000 respondents in more than 35 countries and across nearly 30 sectors.

WestJet (brand value up 22% to US$0.6 billion) is the strongest airline brand in the world with a Brand Strength Index (BSI) of 84 out of 100 and a corresponding AAA- brand rating. The Canadian airline has strengthened its brand identity across Canada with the addition of 24 new routes across the nation, leading to Canadian customers feeling an increased affinity with the brand. The brand is steadily recovering from the impact of COVID-19 and is now operating over 500 departures per day for the first time since the pandemic nadir.

View the full Brand Finance Airlines 50 2022 report here