Closure of Air Transat flight attendants crew base in Vancouver – CUPE in flight attendant protection mode

VANCOUVER, BC, Jan. 18, 2023 /CNW Telbec/ – The Canadian Union of Public Employees (CUPE), which represents the vast majority of flight attendants in Canada, is appalled by the news of the closure of the Air Transat base at Vancouver International Airport. As a result, more than 200 flight attendant positions will be eliminated.

This very bad news is somewhat mitigated by the fact that all these flight attendants will have the opportunity to be reassigned to bases in Montreal and Toronto. CUPE will be working diligently, negotiating adequate severance pay with the employer for its members who lose their jobs, as well as help and assistance in moving allowances for those who change bases.

“Despite our understanding of the economic imperatives that have forced Air Transat to make this terrible decision, our employer must keep in mind that the vast majority of our members at our Vancouver base have dedicated decades of loyal services to the company. Transat must take responsibility for its employees who will be laid off or need to transfer thousands of kilometers away. The union will do everything possible to obtain the best conditions for its members,” said Dominic Levasseur, President of CUPE’s Air Transat Component.

Air Transat’s Component is part of CUPE’s Airline Division, which represents more than 18,500 flight attendants working across Canada at Air Transat, Air Canada, Air Canada Rouge, Sunwing, WestJet, Swoop, Encore, Calm Air, Canadian North, Pivot Airlines, Flair Airlines, PAL and Pascan.

Air Transat encourages travel to Come Back Changed

MONTREAL, Jan. 10, 2023 /CNW Telbec/ – Air Transat launches a new promotional campaign today: Come Back Changed. Inspired by the belief that travel has transformative powers, it aims to demonstrate the importance of travel and its ability to transform not only our way of being by expanding our horizons, but also our state of mind. This clever advertising campaign supports the airline’s new brand positioning and its tagline: Travel Moves Us.

Developed in collaboration with creative agency Sid Lee, the campaign features a short video featuring Maggie, a traveller who has just returned from a trip down South. Before her vacation, she was at the end of her rope; she needed a reset. We find out how her vacation with Air Transat worked and changed her for the better.

Come Back Changed is the latest expression of our new brand role, which is to foster openness, says Joseph Adamo, Chief Sales and Marketing Officer at Transat. It’s a concrete example of how travel can open us to the world and be transformative, regardless of the reason for the trip.”

“The campaign focuses on the traveller, not the season, which is unusual in the travel industry, adds Brian Gill, Creative Director at Sid Lee. Rather than simply saying “Escape Winter”, Come Back Changed is about the benefits of travel on the individual and how it brings us closer to our best selves.”

Rolled out in Quebec and Ontario, the campaign includes a 30-second and 15-second video as well as a 30-second audio ad in English and French. The video is available online on YouTube as well as on various digital platforms while the radio ad, featuring a similar story, can be heard primarily in Montreal, Quebec City and the Greater Toronto Area. The multiplatform campaign can also be seen online in consumer and trade media.

The Come Back Changed promo

For the launch of its new Come Back Changed promotion, Air Transat invites Canadian travellers to recharge their batteries with attractive offers for flights and packages in the tropics. Roundtrip flights to the South start at $399, one-way flights to Florida start at $150 and South packages start at $889.

About Air Transat

Founded in Montreal 35 years ago, Air Transat is a leading leisure travel brand. Voted North America’s Best Leisure Airline by passengers at the 2022 Skytrax World Airline Awards, it flies to international, transborder and Canadian destinations. It is renewing its fleet with the greenest aircraft in their category as part of a commitment to a healthier environment, knowing that this is essential to its operations and the magnificent destinations it offers. Air Transat is a business unit of Transat A.T. Inc.

About Sid Lee

Sid Lee is a borderless creative agency applying storytelling, design and technology to build customer experiences that matter. Their multi-disciplinary team of 900 professionals works as one out of offices in Montreal, Toronto, New York, Paris, London, LA and Seattle. Working side by side with progressive clients, they deploy their creative capabilities in several disciplines, ranging from design to interactive and experiential communication to advertising and architecture. Practicing agile creative and production development, as well as radical collaboration both internally and with their clients, they create work that matters, allowing their clients to outperform their competitors and earn the trust and loyalty of their customers.

Offering fully integrated solutions across the globe, Sid Lee is a member of kyu, a collective of top-tier global creative companies — including IDEO and SYPartners — established by Hakuhodo DY Holdings, the second-largest agency network in Asia. Together, we propel our belief that creativity has the power to move the economy and society forward. Sid Lee also imagined C2 Montréal, one of the largest innovation conferences in the world.

Transat A.T. Inc. – Results for fourth quarter of 2022

Transat ends fiscal 2022 with an encouraging outlook
For fiscal 2023, Transat is targeting an adjusted operating income margin of 4% to 6%

For the fourth quarter:

  • Revenues of $573.1 million
  • Adjusted operating loss1 of $11.5 million (operating loss of $48.8 million)
  • Adjusted net loss1 of $75.9 million (net loss of $126.2 million)

For the year:

  • Revenues of $1,642.0 million
  • Adjusted operating loss1 of $156.8 million (operating loss of $303.4 million)
  • Adjusted net loss1 of $403.7 million (net loss attributable to shareholders of $445.3 million)

Financial position:

  • Unrestricted liquidity1 of $422.5 million as at October 31
  • Customer deposits of $602.5 million, up 7% from pre-pandemic levels

MONTREAL, Dec. 15, 2022 /CNW Telbec/ – Transat A.T. Inc., a holiday travel reference worldwide, particularly as an air carrier under the Air Transat brand, announces its results for the fourth quarter ended October 31, 2022.

“The recovery in travel, already very real in the third quarter, accelerated in the fourth. This shows that people still want to travel and travel spending is a priority for them, even amid an economic slowdown and rising inflation. During the past quarter, Transat responded to the demand and deployed a program based on its traditional strengths of combining European and sun destinations, which were very popular and allowed us to continuously improve our load factors.

Several indicators show that we’re also well set for the winter season. The pace of reservations is currently equivalent to that of 2019. Strong demand is driving up prices, which is helping us to deal with higher costs. As a result, Transat ended fiscal 2022 with solid momentum and a significant decrease in its adjusted operating loss. If the trend continues, the outlook for 2023 is encouraging,” stated Annick Guérard, President and Chief Executive Officer of Transat.

The Corporation also continued to implement its strategic plan during the quarter. In October 2022, it launched a new codeshare partnership with Porter Airlines for flights available since November 2022. This agreement, which is part of Air Transat’s network development strategy, is in addition to the one entered into with WestJet and the 10 active virtual interlining partnerships, bringing the total number of destinations now available via the Corporation’s bookings to more than 300.

Transat placed a new order at the end of November for two more A321LRs, as part of its ongoing fleet renewal. This order, plus that for four A321XLRs announced in the third quarter, demonstrates the Corporation’s confidence in the future and will bring to 23 the number of next-generation aircraft received or ordered. These new aircraft offer advantageous performance with reduced fuel consumption and greater range.

Lastly, as activity intensifies, the Corporation is pleased to have entered into a new five-year collective agreement last month with aircraft maintenance personnel, in addition to the agreement ratified with pilots in the second quarter.

Fourth-quarter highlights

  • The Corporation generated $573.1 million in revenues, up $510.4 million from $62.8 million for the corresponding period of 2021. Capacity offered was 91% of that deployed in 2019 across all programs. Demand recovery combined with higher fuel prices, contributed to the increase in average selling prices compared with 2019.
  • Operations resulted in an operating loss of $48.8 million, an improvement of $69.5 million compared with the $118.3 million loss in 2021. The improvement was restrained by a significant increase in fuel prices as well as the deterioration of the value of the dollar against its U.S. counterpart, as fuel prices were up by 61% (or $72.6 million) and the dollar weakened by 6% against the U.S. currency during the quarter, compared with 2021.
  • The adjusted operating loss1 amounted to $11.5 million, an improvement of $46.8 million, compared with $58.4 million in 2021. 
  • The net loss attributable to shareholders amounted to $126.2 million, or $3.32 per share (diluted), compared with $123.1 million, or $3.21 per share (diluted), for the corresponding quarter of last year.
  • Excluding non-operating items, Transat reported an adjusted net loss1 of $75.9 million, or $2.00 per share, for the fourth quarter of 2022, compared with $118.4 million, or $3.14 per share, in 2021.

Fiscal year highlights

  • The Corporation posted revenues of $1,642.0 million for the year, an increase of $1,517.2 million, compared with 2021. Revenue growth in winter 2022 was dampened by the sharp decline in demand and massive booking cancellations following the emergence of the COVID-19 Omicron variant during the first quarter and the new restrictive measures put in place by the federal government on December 15, 2021. For the 2022 summer season, the Corporation also deployed a reduced program although much more similar to pre-pandemic levels, at 87% of the capacity deployed in 2019.
  • The Corporation recorded an operating loss of $303.4 million, an improvement of $97.8 million compared with $401.2 million in 2021.
  • Transat reported an adjusted operating loss1 of $156.8 million, an improvement of $57.1 million compared with $213.9 million in 2021.
  • The net loss amounted to $445.3 million, or $11.77 per share (diluted), compared with $389.6 million, or $10.32 per share (diluted), for the previous year.
  • Excluding non-operating items, Transat reported an adjusted net loss1 of $403.7 million, or $10.67 per share, for the year ended October 31, 2022, compared with $446.4 million, or $11.83 per share, in 2021.

Financial position

As at October 31, 2022, cash and cash equivalents amounted to $322.5 million, compared with $433.2 million on the same date in 2021. This available cash corresponds to a seasonal low. Cash and cash equivalents in trust or otherwise reserved resulting from travel package sales increased to $344.3 million as at October 31, 2022, compared with $139.6 million as at October 31, 2021.

Customer deposits for future travel stood at $602.5 million, up 7% from pre-pandemic levels (as at October 31, 2019), reflecting the recovery in demand and higher average selling prices.

In total, available financing amounted to a maximum of $963.3 million, of which $863.2 million was drawn down ($650.0 million as at October 31, 2021), for unrestricted liquidity1 of $422.5 million.

As announced last quarter, the Corporation selected Nuvei as its new credit card processor and this partnership is now operational. The Corporation expects working capital improvements through faster cash collection. Also, since the end of the quarter, the Corporation collected $75.0 million of its accounts receivable as at October 31, 2022, from its credit card processor ecosystem.

Outlook

For 2023 as a whole, the Corporation expects to deploy capacity equivalent to 90% of the 2019 level. This level is consistent with International Air Transport Association (IATA) projections for the Corporation’s main markets.

To date, for winter 2023, load factors are comparable to 2019 levels and are already over 55% across the network. Airline unit revenues, expressed in revenue per passenger-mile (or yield), are approximately 15% higher than in winter 2019. The combination of demand and higher prices will allow the Corporation to deal with higher costs.

For 2023 as a whole, the Corporation expects an adjusted operating income1 margin of approximately 4% to 6%. In making forward-looking statements, the Corporation has relied on a number of assumptions, including moderate growth in Canada’s GDP taking into account the risk of a short recession, an exchange rate of C$1.34 to US$1 and an average price per gallon of aviation fuel of C$4.50.

More information…

About Transat

Founded in Montreal 35 years ago, Transat has achieved worldwide recognition as a provider of holiday travel particularly as an airline under the Air Transat brand. Voted World’s Best Leisure Airline in North America by passengers at the 2022 Skytrax World Airline Awards, it flies to international, U.S. and Canadian destinations. By renewing its fleet with the most energy-efficient aircraft in their category, it is committed to a healthier environment, knowing that this is essential to its operations and the destinations it serves. Transat has been Travelife-certified since 2018. (TSX: TRZ) www.transat.com

Air Transat announces its summer 2023 program

  • 275 flights weekly to more than 40 destinations
  • Increased flight frequency through fleet optimization

MONTREAL, Nov. 21, 2022 /CNW/ – Air Transat announces its summer 2023 program today, which will feature 275 flights a week to more than 40 destinations at the height of the season. The airline will strengthen its position in Europe, increase the number of connections to the South and the United States as well as enhance its domestic service. The airline will also service over 265 additional destinations through partnerships with other carriers, mainly with its expanding network of codeshare agreements and its exclusive platform connectair by Air Transat.

“This flight program is perfectly in line with our mission, which is to encourage discovery and foster openness, whatever the destination or the reason for traveling,” said Michèle Barre, Vice-President, Network, Revenue Management and Pricing, Air Transat. “From an operational standpoint, the more efficient use of our aircraft allows us to increase the frequency of flights and regain a capacity similar to what we had prior to the pandemic.”

Europe… over and over

At the height of the season, the airline will offer 88 direct flights weekly to 19 European destinations from Montreal. Out of Toronto, 73 direct flights a week are scheduled to 15 cities in Europe. Finally, from Quebec City, three weekly direct flights are scheduled to Paris and one to London.

Number of weekly direct flights to Europe*

DestinationFrom
Montreal
From
Quebec City
From
Toronto
AMSTERDAM, Netherlands34
ATHENS, Greece44
BÂLE-MULHOUSE, Switzerland2
BARCELONA, Spain43
BORDEAUX, France5
BRUSSELS, Belgium3
DUBLIN, Ireland6
FARO, Portugal1
GLASGOW, United Kingdom7
LAMEZIA, Italy1
LISBON, Portugal55
LONDON, United Kingdom7114
LYON, France5
MADRID, Spain4
MALAGA, Spain2
MANCHESTER, United Kingdom6
MARSEILLE, France6
NANTES, France4
NICE, France3
PARIS, France1437
PORTO, Portugal34
ROME, Italy77
TOULOUSE, France5
VENICE, Italy21
ZAGREB, Croatia3
*At the height of the season

United States: Florida and California increasingly accessible

From Montreal, Air Transat will offer a total of 16 direct flights each week to the United States, including four to Fort Lauderdale, three to Orlando, and three each to Miami, Los Angeles and San Francisco. In addition, out of Toronto, seven direct flights will depart every week, including four to Fort Lauderdale and three to Orlando. From Quebec City, the company will again offer one direct weekly flight to Fort Lauderdale.

Number of weekly flights to the United States*

DestinationFrom
Montreal
From
Quebec City
From
Toronto
FORT LAUDERDALE, Florida414
LOS ANGELES, California3
MIAMI, Florida3
ORLANDO, Florida33
SAN FRANCISCO, California3
* At the height of the season

South: greater frequency

In keeping with the desires of Canadian seekers of sand, sun and sea, Air Transat will once again offer a selection of its most popular destinations in Mexico and the Caribbean departing from Montreal, Quebec City and Toronto.

Number of weekly flights to the South*

DestinationFrom
Montreal
From
Quebec City
From
Toronto
CANCUN, Mexico717
CAYO COCO, Cuba31
HOLGUIN, Cuba22
MONTEGO BAY, Jamaica11
PORT-AU-PRINCE, Haiti1
PUERTO PLATA, Dominican Republic22
PUERTO VALLARTA, Mexico22
PUNTA CANA, Dominican Republic717
SAMANA, Dominican Republic21
SANTA CLARA, Cuba11
VARADERO, Cuba32
* At the height of the season

Domestic flights still popular

Encouraged by consumer response to travel within Canada, Air Transat will continue to offer numerous domestic flights out of Montreal and Toronto next summer.

Number of weekly domestic flights*

City-pairNumberof flights
MONTREAL–CALGARY7
MONTREAL–QUEBEC CITY3
MONTREAL–TORONTO10
MONTREAL–VANCOUVER7
* At the height of the season

About Air Transat

Founded in Montreal 35 years ago, Air Transat is a leading leisure travel brand. Voted North America’s Best Leisure Airline by passengers at the Skytrax World Airline Awards, it flies to international, transborder and Canadian destinations. It is renewing its fleet with the greenest aircraft in their category as part of a commitment to a healthier environment, knowing that this is essential to its operations and the magnificent destinations it offers. Air Transat is a business unit of Transat A.T. Inc. (TSX: TRZ). To find out more, visit airtransat.com.

Air Transat and Porter Airlines launch codeshare agreement

MONTREAL and TORONTO, Oct. 18, 2022 /CNW Telbec/ – Today, Air Transat and Porter Airlines, two of Canada’s most prominent airlines, have launched a new bilateral codeshare. The agreement is now activated between Porter Airlines’ domestic flights to and from Halifax (YHZ) and Toronto City (YTZ), and select Air Transat flights to and from Montreal (YUL).

“We are delighted that our codeshare agreement with Porter Airlines is taking off. Our respective networks are highly complementary, with Porter serving Toronto and Halifax, and Air Transat serving some 15 countries,” said Michèle Barre, Air Transat’s Vice President, Network, Revenue Management and Pricing. This will provide both our passengers with an expanded, yet seamless experience, and is perfectly in line with Air Transat’s strategy initiated earlier this year to develop our network through alliances.”

“We have found an ideal partner in Air Transat to launch Porter’s first codeshare agreement,” said Kevin Jackson, Porter Airlines’ Executive Vice President and Chief Commercial Officer. “Connecting passengers in two of our most important markets, Toronto and Halifax, with Air Transat’s European and North American network is a great benefit. This is just the beginning, as we intend to expand Porter’s own network to create many more travel opportunities between our two airlines.”    

Air Transat is now using its “TS” code on flights operated by Porter Airlines between Toronto’s Billy Bishop and Montreal as well as between Halifax and Montreal. Travellers are then able to easily connect to or from a destination served by Air Transat via Montreal. This winter, connections to and from Paris, London and Lisbon are available, as well as domestic and several South destinations. Additional connection to and from the United States will be rolled out later this year.

In an upcoming phase, Porter Airlines will also use its “PD” code on select flights operated by Air Transat between Montreal and its destinations in Europe, the United States and Canada, pending receiving the required regulatory approvals.

Codesharing expands the range of routes and destinations for travellers, including the possibility of combining flights from both carriers on a single ticket, plus baggage check-in to the final destination. Passengers are also protected in the event of a flight delay or cancellation.

Codeshare flights are currently available for bookings made via Air Transat. Flights may be booked for departures as of November 2, 2022.

About Air Transat
Founded in Montreal 35 years ago, Air Transat is a leading leisure travel brand. Voted North America’s Best Leisure Airline by passengers at the Skytrax World Airline Awards, it flies to international, transborder and Canadian destinations. It is renewing its fleet with the greenest aircraft in their category as part of a commitment to a healthier environment, knowing that this is essential to its operations and the magnificent destinations it offers. Air Transat is a business unit of Transat A.T. Inc. (TSX: TRZ). To find out more, visit airtransat.com

About Porter Airlines
Porter Airlines provides a warm and effortless approach to hospitality, restoring glamour and refinement to air travel. Porter is an Official 4 Star Airline® in the World Airline Star Rating®. Visit www.flyporter.com or follow @porterairlines on Instagram, Facebook and Twitter. Details of Porter’s North America-wide service plans are available online.

Air Transat adds Viva Air flights to its virtual interlining service

Montreal, October 11, 2022 – Air Transat is enhancing its exclusive virtual interlining service with the addition of Viva Air to its innovative connectair by Air Transat platform. This now means travellers can combine select Air Transat and Viva Air flights, making it easy for them to fly via Cartagena to Cali, Medellín, Bogotá, Cucuta, Pereira, Neiva, and Pasto.

“Our objective with connectair by Air Transat is to offer an ever-wider range of destinations to our customers and thus continue growing our network. The addition of Viva Air brings the total of partners accessible through our platform to ten and allows us to multiply travel options to Colombia, in addition to the direct flights we already offer to Cartagena,” says Michèle Barre, Vice-President, Network, Revenue Management and Pricing, at Air Transat.

“Through this virtual interlining service, we are further expanding opportunities to connect our passengers between South America and Canada with a single transaction, therefore providing them more international travel options. We will continue to maintain our characteristic low prices on the routes operated directly by Viva,” assured Pablo Madriñan, CCO of the Viva group.

Connections are available through the search engine on airtransat.com and through some flight aggregators. Bookings also include an assistance service in case of flight delay or cancellation, ensuring that travellers arrive at their destination as quickly as possible.

To learn more about connectair by Air Transat, travellers are invited to visit airtransat.com or watch this short video.

About Air Transat

Founded in Montreal 35 years ago, Air Transat is a leading leisure travel brand. Voted North America’s Best Leisure Airline by passengers at the Skytrax World Airline Awards, it flies to international, transborder and Canadian destinations. It is renewing its fleet with the greenest aircraft in their category as part of a commitment to a healthier environment, knowing that this is essential to its operations and the magnificent destinations it offers. Air Transat is a business unit of Transat A.T. Inc. (TSX: TRZ). To find out more, visit airtransat.com.

About Viva

Viva is the leading ultra low cost airline in the region, operating 35 domestic routes within Colombia and Peru, along with 11 international routes to the United States, Mexico, Peru, the Dominican Republic, Argentina, and Brazil. In our 10 year history, we have transported more than 37 million passengers, and in 2021 we made Medellín our official HUB and connection center for our domestic and international operations. Viva is renowned for our proven biosecurity protocols, punctuality, and for having the second most modern fleet in all of Latin America, and the fourth most modern worldwide. With 23 Airbus A320 aircraft, Viva continues its expansion, bringing aviation equity to every region where we fly, with the promise of always offering low fares.

Air Transat voted North America’s Best Leisure Airline at the 2022 Skytrax World Airline Awards

Montreal, September 26, 2022 – Air Transat is pleased to announce that it has won the title of North America’s Best Leisure Airline at the 2022 Skytrax World Airline Awards.

“We are honoured to earn this award, which comes despite the many challenges faced by all industry players in recent months,” said Annick Guérard, President and Chief Executive Officer, Transat. She added: “Our enduring commitment to our passengers is to provide them with unparalleled experiences when they travel with us, and this award is proof that we continue to deliver on this promise. We also want to acknowledge the dedication and professionalism of our teams, without whom none of this would be possible.”

For his part, Edward Plaisted, Chief Executive Officer at Skytrax, stated: “We congratulate Air Transat on being voted by travellers as the Best Leisure Airline in North America. This is a fantastic success for Air Transat, not only in terms of delivering an enjoyable customer experience but doing this in what has been the most challenging of times for many airlines as the world emerges from the pandemic.”

The Air Transat experience

The carrier serves nearly 60 destinations on three continents with a new-generation fleet made up of the greenest aircraft in its category, the Airbus A321LR. Air Transat also recently announced the forthcoming delivery of four Airbus A321XLRs, another milestone in its fleet renewal and simplification. Through its many air and land transportation partnerships, the carrier strives to continually expand its offering of destinations and broaden travellers’ horizons.

Air Transat will also continue to stand apart with its warm and friendly experience at every step of the customer journey, from the booking process to the return home, with features like its exclusive Club Class, which combines comfort and personalized service, its very inviting  Economy Class, its Kids Club created especially for globetrotters aged 2 to 11, and, finally, its Option Plus upgrade for travellers seeking an enhanced travel experience.

About the World Airline Awards

The World Airline Awards are wholly independent and impartial, introduced in 1999 to provide a customer satisfaction study that was truly global. Travellers across the world vote in the largest airline passenger satisfaction survey to determine the award winners. The awards are referred to by media around the world as the “Oscars of the aviation industry.” All costs of the survey and awards event are paid by Skytrax, and airlines do not pay any entry or registration fee. There are no charges for use of the award logos and results. The online customer survey ran from September 2021 to August 2022, together with invitations sent to previous-year respondents in the survey database. The customer survey is provided in English, French, Spanish, Russian, Japanese and Chinese. Over 100 customer nationalities participated in the 2021-2022 survey, with 14.32 million eligible entries counted in the results. Survey entries are screened to identify IP and user information, with all duplicate, suspect or ineligible entries deleted. More than 300 airlines are featured in the final award results.

About Air Transat

Founded in Montreal 35 years ago, Air Transat is a leading leisure travel brand. Voted World’s and North America’s Best Leisure Airline by passengers at the Skytrax World Airline Awards, it flies to international, transborder and Canadian destinations, striving to serve its customers with enthusiasm and friendliness at every stage of their trip or stay, and emphasizing safety throughout. It is renewing its fleet with the greenest aircraft in their category as part of a commitment to a healthier environment, knowing that this is essential to its operations and the magnificent destinations it offers. Air Transat is a business unit of Transat A.T. Inc. (TSX: TRZ). To find out more, visit airtransat.com.

Recent distinctions and awards

  • Best Leisure Airline for the 12th consecutive year at the Agents’ Choice Awards presented by Baxter Travel Media
  • World’s Best Leisure Airline at the Skytrax World Airline Awards (2017, 2018, 2019 and 2021)
  • North America’s Best Leisure Airline at the Skytrax World Airline Awards (2020 and 2022)
  • Named to Forbes World’s Best Employers list

Another discount airline takes off — but they may not all survive

Web News • 24 September 2022

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